Let's Begin at the End

FaultLine is a progressive web app designed as an informative and educational earthquake preparedness tool.

faultline.app

progressive web app = instant access to mobile, tablet, and desktop versions without need for sign-up or install

Project spanned from May - August 2020 averaging 3 hrs a day/4 days a week. Designs were built from the ground up with limited research from a past team of data scientists.

Pretext and Project Purpose

Earthquake applications for users are generally less intuitive and contain unorganized and confusing jargon.  They steer users with a feeling of urgency and there is no focus on preparedness.  Comparative benchmarking had many different solutions for event notifications, none of which were convenient or editable.  Users would have to pay, sign up, or get a premium membership to unlock the feature.

United States Geological Survey (USGS) is the government agency in charge of reporting Richter scale data.  They receive Richter data and reports from people and post them for public purview.

They show most recent international events with no easy way to narrow down user-preferred data.  Accessibility concerns related to layout, nav placement, and modal placement need addressing as well.

"You have to be a web developer to get what you asked for."

Journey flow:

From first wireframes to ideation with feature and nav placements, and ideations per user testing, designer peer review, and surveys.

We are FaultLine:

The class project team: 6 full-stack web developers, 2 UX/UI designers

My project role was 80% UI design/graphic illustration and 20% UX research, survey, and testing.  A fellow UX designer was able to schedule time during the day for better responses to questions we worked out together.

I collected the data typically and became the primary contact to the development team for UI revisions, components, brainstorming, and discussions.

These are some of the illustrations and components I built for the project.

I pulled research from US disaster preparedness guides and adjusted them with project colors and used “penmen” for non-cultural non-gender specific graphics.

My goal was to make graphics that could explain the process without language or cultural barriers.

The top image is still used in government safety guidelines.

I modified it to be more user-friendly on the right.  I didn’t think the icons described the steps needed to take in case of an emergency.

MVP / Project Focus

Families concerned about seismic events need:

an easy to use application that

lets them monitor quakes where they choose

report quakes they feel

a news feature with relatable stories

Geography students need a tool that can:

connect past data with present data

filter areas

link sources in one easy location

Discovery

Hurdle 1: A Calming Resource

The UX team decided early on that we didn’t want users to have any sense of urgency. Solutions:

We experimented with cooler earthy colors and neutrals.

We brainstormed features and decided a survival info page was MVP

The developers opened up conversation about making a dark scheme option to reduce eye-strain.  My design mentors learned in past projects that having a darker background led to less user frustration and calmer micro-emotions.

We decided to rename the site FaultLine. The project began with the name Quake!

Features have been organized with informative and educational tools as a priority.

Benchmarking to support our decision.

I typically do benchmarking before research surveys or team brainstorming.
There might be a lot of hurdles a competitor thought of.
There might be areas I consider doing differently.
It gives fuel to the questions I want to ask users about their experiences.

We did research from 8 other competitors, and learned a great many of them didn't consider accessibility, ease of use, or had what to do in case of an emergency.

Hurdle 2: No Branding Guide

The project began with back-end developers who, when asked, sheepishly asked we not look at any of their front-end work.

The opportunities with that:

We can brainstorm about accessibility, layout, and features without troubleshooting or sifting through old code and design.

There’s a certain freedom to starting a project from scratch.

The stakeholder can be open to ideas about logos, style guides, and color schemes without having to think of cost to rebrand existing products.

One thing I really enjoy during the research phase is coming up with logo designs, and at least get a two-color logo scheme figured out if there isn’t branding for the company built yet.

I like starting this in the research phase of the project, because I think it gets users more interested and feeling like we’re building toward something more legit, less “what if” or meta.

It can also open up to a more conversational interview and users might drop their guard a little more.

Hurdle 3: ... but what do they want?

Research summary and brainstorms with team:

Solutions, what we learned:

100% of participants preferred a mobile layout.

64% of participants wanted a text message (SMS) feature based on an area they determined instead of defaulting to where they lived because they might be concerned about family members in high-risk areas.

Many of the competitors have accounts the user has to sign-in to, and there is either a lot of complex digging to change the determined area, no control beyond a setting toggle on/off, or an additional cost for a premium version to unlock the feature.

We received mixed results about users concern for themselves with earthquakes.

Where that number changed was if they lived or had family that lived in high-risk areas.

More than half the users wanted a resource for survival awareness, shelter locations or FEMA popups, and a large map with a list view they could control the space used.

A map that could be moved and scaled smoothly, a list view with search and sort filters, a news feed with disaster-related stories or more info for a selected event, the survival guide with links to disaster resources, a report event feature, and an internal database collecting data if USGS is unavailable and vice-versa.

Mobile Wireframes

Research suggested a large map area with a corresponding list view of events.  Enough participants wanted a way to toggle the size of the list view, so I started there.

Ideation

Color

A thing that sets me apart from typical designers is when I start thinking color.  I gather inspiration using paint chips.

My experience in media design and signage, I’ve learned the best way to keep continuity is a universal swatch easily achieved by clients and production.

No need for updating Pantone books or having printers try to match.

Very often a product can be painted.

I also enjoy the tools in paint sites that help finding complimentary, accent, and contrast colors.
I derive web color based on these, and test for contrast using the Stark plugin.

Mid-fi Layouts

Dark theme with green action with search bar and hamburger menu at top.

Bunker theme dark/light version with most important items as footer buttons.

Lighter neutrals as a high contrast test with most important items as footer buttons.

Style & Culture Guidelines

This section under construction.

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